Iryna is on a mission to revolutionise the beauty, wellness, and longevity industries. As the Founder and CEO of INNOCOS, she’s created a global platform that brings together bold thinkers and action-takers to shape the future of these fields. INNOCOS is where innovation meets purpose—connecting brand leaders committed to sustainability, social impact, and cutting-edge science.

Iryna lives by one powerful truth: “Business follows trust, and trust follows connection.” That’s why every INNOCOS event is designed to go beyond surface-level networking. It’s about creating real, meaningful relationships that spark big ideas and lasting opportunities. This is where the best partnerships and the boldest innovations are born.

She doesn’t stop there. As the host of the Beauty Biohacks podcast, Iryna dives deep into conversations with world-class experts and visionary founders, exploring how the latest science, nutrition, and technologies can help people optimise their health, beauty, and well-being. It’s all about levelling up.

Through initiatives like the Wellness & Longevity CHOICE Awards, Iryna celebrates game-changing advancements. She helps brands grow by connecting them to investors, partners, and the resources they need to dominate their markets.

At the core of it all, Iryna’s mission is clear: to build a community where trust, collaboration, and innovation collide to empower people and brands to thrive—not just survive—in a constantly evolving world.